Marketing & Tools·April 1, 2026·3 sources verified

TikTok rolls out AI-powered ad targeting that bypasses third-party cookies entirely

Summarised by The Morning Herald AI · Read time: 3 min

First-party AI models replace cookie-based targeting. Early tests show 31% higher ROAS for e-commerce brands.

Why it matters: Cookie deprecation just became irrelevant for TikTok advertisers — first-mover advantage is real.

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